Edge LED backlit BRAVIA EX520 Series LCD HDTVs produce a remarkable picture with brilliant color and contrast–all wrapped up in a slim design. Features such as Wi-Fi Ready let you break away from the cable box and dial up your favorite online entertainment (UWA-BR100 Wi-Fi adapter required, sold separately). Instantly stream hit movies, popular TV shows and the latest music from Qriocity, Netflix, Hulu Plus, YouTube, Pandora and many more1. Use the built-in USB input to share photos, videos or your music library.

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it’s streaming video from Netflix, new music from Pandora, or a quick glance at today’s weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you’ll need to get started at our Internet TV 101 customer center.

January 2011
Sony’s 40-inch KDL-40EX520 offers brilliant Full HD (1080p) picture quality, with LED backlighting for superb contrast and an ultra-slim design. Sony technologies like X-Reality Engine further enhance your picture, and connectivity to your home network, USB devices, and Sony’s Internet offerings expand your entertainment options. On top of that, you can watch the carbon footprint with features like a motion sensor that turns off the set when you’re not in the room.

Brilliant Full HD picture quality, Internet connectivity, and a wealth of picture technologies. Click here for a larger image

Connect to More Than Just HD

Full HD 1080p Resolution

Experience amazing Full HD 1080p picture quality, the highest at-home resolution. Take full advantage of HD sources like Blu-ray Disc Players, Xbox or PlayStation 3 gaming consoles, and more via the 16:9 widescreen panel (1920 x 1080 native pixel resolution).

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony’s Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you’ll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony’s X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Experience the next level of picture quality and contrast with Sony’s Edge LED Backlighting. Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices. Share your photos or listen to your favorite music via USB. Or add a wireless adapter for an easy home network connection. Presence Sensor

Save energy when you’re not around. This television’s built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Internet Streaming & Connectivity Streaming Media
Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more–enjoy a huge selection of Internet content at your fingertips.

Skype Ready
Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.

Wi-Fi Ready
Going wireless is easy with the UWA-BR100 Wi-Fi adapter (sold separately). Just plug it in and get ready to stream movies, photos, music and videos straight to your TV from the Internet or your home network. If you’d prefer a wired connection, use the built-in Ethernet port and you’re all set.

DLNA Streaming
Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc. Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from ‘OFF’ to ‘ON’ 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you’re good to go.

BRAVIA Sync Compatible

If you’ve got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices–including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras–all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-40EX520 Select Specifications

Video Screen Size (Diagonal): 40 Inches Display Type: LCD Backlight Type: Edge LED Resolution: Full HD 1080p Panel Frequency: 60Hz Tuner: Clear QAM/ATSC/NTSC Inputs HDMI: 4 (1 Side/3 Rear) Component Video (Y/PB/PR): 1 (Rear) Composite Video: 2 (1 Rear/1 Hybrid) USB 2.0 Ports: 2 (Side) RF Connection: 1 (Rear) Analog Audio Input: 2 (2 Rear) PC Input: DSub 1(Side), Mini 1(Rear) Ethernet 1 (Rear) Outputs Digital Audio Output: 1 (Rear) Analog Audio Output: 1 (Rear) Weight and Dimensions Dimensions (WxHxD): 37 1/4 x 23 1/8 x 1 2/3 Inches (37 1/4 x 24 3/8 x 9 7/8 Inches With Stand) Weight: 24.7 lbs. (31.8 lbs. with stand)

What’s in the Box

Sony BRAVIA KDL-40EX520 40-Inch 1080p LED HDTV, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison

Series: BX320 BX420 EX520 EX523 EX620 EX720 NX720 HX820 HX929 Models:22″, 32″32″, 40″, 46″32″, 40″, 46″32″, 40″, 46″40″, 46″, 55″32″, 40″,
46″, 55″, 60″46″, 55″,
60″46″, 55″46″, 55″ Panel Type LCD (CCFL) LCD (CCFL) Edge LED Edge LED Edge LED Edge LED Dynamic
Edge LED Dynamic
Edge LED Intelligent Peak LED HD 720p — — — — — — — — Full HD 1080p — 3D Ready — — — — — Video Processing BRAVIA Engine 3 BRAVIA Engine 3X-Reality EngineX-Reality EngineX-Reality EngineX-Reality EngineX-Reality Engine X-Reality PRO EngineX-Reality PRO Engine Motionflow — — — –120Hz XR 240XR 240XR 480 XR 960 Presence Sensor—- With Face DetectionWith Face Detection LightSensor Internet Video — — Internet Widgets — — DLNA — — Wireless LAN — — Ready Integrated Ready Ready Integrated Integrated Integrated Ethernet — — HDMI 2 2 4 4 4 4 4 4 4 Component (Y/Pb/Pr) 1 1 1 1 1 1 1 1 1 Composite A/V 2 2 2 2 2 2 2 2 2 Digital Audio Output Optical Optical Optical Optical Optical Optical Optical Optical Optical PC (DSub) 1 1 1 1 1 1 1 1 1 HDMI PC Input USB 2.0 Port 1 1 2 2 2 2 2 2 2 MP3 Playback JPEG Playback MPEG 1/2 Video Playback TV Guide Onscreen — —

Product Features

• Power-saving motion sensors
• Sony Internet TV for wide variety of streaming media and other Internet content
• LED backlighting for incredible contrast, slim design, and energy efficiency
• 40-inch display with full HD (1080p) picture quality (1920 x 1080 native panel resolution)
• Sony’s X-Reality Engine sharpens images for a clear, vivid, life-like picture