The Serif makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it’s placed.

Product Features

• Iconic Design : – The Serif’s iconic I-shaped profile is sharper and more sophisticated than ever. It’s the essence of emotional design that blends into any space.
  Also includes stand with purchase, which lets you neatly manage cords for a crisp, clean look. All you have to do is tuck the power cable into the line on the side of the Serif. You’ll love this extra touch of elegance
• 100% Color Volume with QLED* : – Over a billion shades of brilliant color- powered by Quantum D ots- deliver our most realistic picture.
  *QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
• NFC (Near Field Communication) on TV : – Place your mobile device on The Serif to connect and stream your favorite music on the TV.
• Art Meets Technology : – The Serif is a collaboration between Samsung and Ronan and Erwan Bouroullec focusing on both the exterior design, as well as the contents and overall experience.
• Ambient ModeTM with The Serif exclusive patterns
  Ambient ModeTM helps The Serif blend with your home décor for a perfectly natural effect. 2 Instead of a simple black screen, you’ll see meaningful images that match your lifestyle, with easy settings and plenty of choices.
  Specially created for The Serif by Ronan and Erwan Bouroullec, the new Ambient ModeTM features two exclusive patterns inspired by the beauty of the natural world around us- a beautiful leaf and a textured fabric.
  2With Ambient mode, background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality.