Upgrade your viewing experience and dive into reality with 4K HDR entertainment. Witness contrast, color, and clarity deliver an authentic, life-like picture. 4K X-Reality Pro brings pictures to life by upscaling every pixel for enhanced clarity.

High Dynamic Range – 4K Ultra HD

High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats.

The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail.

4K X-Reality PRO

4K X-Reality PRO picture processing upscales every pixel for remarkable clarity. Pixels across multiple frames are analyzed and images sharpened and refined in real time. See the detail appear in buildings and trees.

Dynamic Contrast Enhancer

Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.

Motionflow XR

Enjoy smooth and sharp details even in fast-moving sequences with Motionflow XR. This innovative technology creates and inserts extra frames between the original ones.

It compares key visual factors on successive frames, then calculates the split second of missing action in the sequences.

One Button YouTube & Netflix

Access your favorite movies and shows quicker than ever. With YouTube and Netflix buttons built into the remote, you are one click away from endless entertainment. Go straight to your favorite videos.

Bundle Includes:

Sony KD-43X720E 43” 4K HDR Ultra HD TV Sony HT-S100F 2.0 Channel Soundbar with Integrated Tweeter

Product Features

• HDR: HDR video content delivers exceptional detail, color and contrast, for more lifelike picture
• 4K X-REALITY PRO : Pixels across multiple frames are analyzed and images sharpened and refined in real time
• MOTIONFLOW XR: Creates and inserts extra frames between the original ones for smooth and sharp details
• CLEAR AUDIO+ : Fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you
• SONY Authorized Dealer – Includes USA Manufacturer’s Warranty